You got Mori Kei!

In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest."

It combines clothing that appears natural, girly, layered, and loose. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" is often used to describe its fluffy appearance.

Mori girls look like they live in the forest. Combining soft natural colours, layering, lace, and hand-made items, an aura of a girl living in the woods is the essence of a mori girl.

Clothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style.

Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. Floral colors such as light pinks and blues are also sometimes used.

Popular accessories include lace-up leather boots, tights, and baskets.

The hair and makeup match the outfits in their natural appearance. The popular eye shadow options are beige, gold and pink, in minimal styles. The blush is often highly placed and round. The eyebrows are thick and natural.